X
Client Area
Contacts
ADRESS
Av. Marquês de Tomar, 106 – 3º Esq. 1050-158 LISBOA
GOOGLE MAPS
see map
PHONE
217 932 129
FAX
217 965 644
E-MAIL
General:
cemase@cemase.pt

Field Department:
dep.campo@cemase.pt

Administrative/Financial:
dep.financeiro@cemase.pt

SITEMAP
Aplications

MEDICAL/PHARMACEUTICAL AREA

  • Qualitative and quantitative studies with KOLs, Payers, Physicians, Nurses, hospital and retail Pharmacists

CONSUMER

  • Habits, attitudes, behaviours and motivations
  • End user profiling and segmentation
  • Product / brands, services and/or companies image and awareness
  • Client satisfaction
  • Traffic control (counting and interviews)

PRODUCT

  • Product development tests
  • Taste trials (the product to be tried is prepared/cooked on site)
  • Concept tests
  • Packaging tests
  • Price tests

DISTRIBUTION CHANNELS

  • Studies to select the most appropriate trading circuits and their respective distribution channels
  • Mystery Shopping
  • Imaginary Profile Studies (in the customers perspective and/or regarding manufacturers)

ADVERTISING AND SALES PROMOTION RESEARCH

  • Advertising and/or sales promotion pre-testing
  • Advertising and/or sales promotion post-testing

EVENTS AND SPONSORSHIP EVALUATION

  • Organization assessment
  • Sponsors Ranking
  • Event/Sponsorship-generated associations/attributes
  • Participants satisfaction

B2B

  • Application of qualitative and quantitative methods to the business market

SOCIOLOGICAL AND POLITICAL

  • Citizens needs and motivations
  • Citizens-perceived Imaginary Profile
  • Regional / Local planning
  • Political and/or public opinion polls
  • Image studies on leaders / personalities / political parties / institutions
  • Constituents/Voters’ positioning and profile